Social Responsibility

EcoWall - Sustainability is Our Heart and Soul

When you buy from us, you’re helping to save the planet from further harm by mass manufacturers that cause heavy pollution. Beautiful design doesn’t have to harm the planet. In fact, here at Grand Canvas, we’re proud to champion two innovative sustainability initiatives that are disrupting the traditional home improvement landscape to make way for environmentally conscious designing.

Respecting the world’s oceans with SEAQUAL

The first of our incredible sustainability partners is SEAQUAL.
Our mission is simple – reduce plastic pollution in our seas to improve sea life and water quality.
We use future-proof materials for our wallcoverings that consist of SEAQUAL® yarn, which are made from recycled marine plastic and PET bottles. In addition, our products are certified according to the STANDARD 100 by OEKO-TEX®, free from PVC, heavy metals, phthalates, and all our inks and coatings are water-based.

120-1.5L bottles recycled while making this wallcovering

One small tree would be cut if this was made of paper

How does marine litter and other plastic become textile?

SEAQUAL® Initiative, which is committed to cleaning the oceans of marine litter, collects and recycles this plastic by upcycling into new, environmentally friendly polyester fibers. Find more detailed informative video about the SEAQUAL® Initiative here:

Oceans cleanups initiatives

Plastic marine litter

Selection
and grinding

Recycled
Yarn

Polyester
fabrics

Grand Canvas wallcoverings

Oceans cleanups initiatives

Plastic marine litter

Selection
and grinding

Recycled
Yarn

Polyester
fabrics

Grand Canvas wallcoverings

Did you know that approximately 12 used 1.5 litres PET bottles yield one square meter of textile? Used PET-bottles are cleaned in a water-saving manner, shredded into small flakes and processed into granules. This is melted, converted into fibres and spun into yarn in a GRS-certified process.

Helping businesses start their own sustainability journey with EcoWall

EcoWall is our sustainability brainchild. We want to make a true difference in this world and we’re not afraid to take the steps needed to achieve this.

We know that if we can deliver eco-friendly products without compensating on delivering the quality deserved of the prints by our wonderful art contributors, we know your business can, too.

And because we want to set a visual example, we’re offering businesses just like yours pre-designed or custom made EcoWall to put up in your office, to truly bring to life the sustainability message in your team.

And the best part is, for every meter of EcoWall created, 12 1.5 litre bottles have been recycled to create it. Which means our EcoWalls fully embrace the sustainability mission that drives our team, and will hopefully drive yours, too!

Print on Demand

Traditional wallpaper companies operate at large-scale, mass production, which forces risk-averse approach to product development. This generally results in unexciting design, limited choice, inflated operating costs and large amounts of waste. Our made to order, digital model means that every product is printed on demand (made one at a time). It doesn’t exist until you order it. So we don’t have warehouses full of products waiting to be sold. Inspiration can’t be mass produced.

Supporting Independent Artists

Artists are the heart of our marketplace. From the pro, to the hobbyist, to the fan with a great idea. They open a shop and upload their work. And you find something meaningful to you that will transform your walls. Every purchase puts cash in an artist’s pocket. It’s a beautiful thing.

10% of revenue from Public Domain Art goes to Hope for Children

Together with rawpixel, we created a special collection with public domain art, collated and digitally enhanced from international museums. 10% from every wall mural will be donated to Hope for Children - an international charity working towards a world where every child has a happy childhood that sets them up for a positive future.

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